Custom stickers and labels can be an effective way to market a product or brand, but it’s important to choose the right material for your needs. Matte and glossy finishes are two popular options that offer different benefits in terms of aesthetic value, durability, and ease of use.

In this article, we’ll compare the advantages of matte and glossy custom stickers and labels, so you can make an informed decision on which is best for your project. We’ll also discuss how certain finishes may be better suited for specific products or projects, such as outdoor-use items or those that require a professional look.

What is the difference between matte and glossy stickers and labels? 

Matte and glossy finishes offer two distinct looks for stickers and labels. That difference is achieved using different materials to laminate your stickers and labels.

  • A matte laminate is characterized by a dull, non-reflective layer that is also often referred to as a frosted finish.
  • A glossy finish is the result of a highly transparent and shiny laminate. It is often used as a standard laminate for stickers and labels.

Both laminates only differ in visual effects, not in durability. Laminating your stickers and labels will protect your design from scratches, water and fading in the sunlight – a must for outdoor stickers of any kind.

When to Use Matte Stickers

Matte stickers and labels are a great choice for projects that require an elegant yet understated look. They create a professional look that is ideal for displaying important information such as brand logos or product details.

The matte finish can show occasional scratches more than its glossy counterpart, but you will often find them used on premium spirits such as vodka or gin that already come in a frosted glass bottle.

When to Use Glossy Stickers

Glossy stickers create an eye-catching appearance with vivid colors and intense reflection. This type of finish is great for projects that require a vibrant look, such as promotional materials or giveaways.

We highly recommend using a glossy laminate for clear or effect stickers that you want to shimmer and shine. A matte laminate would, for example, interfere with the transparency of a clear sticker. They’re also great for outdoor applications since they resist damage from sunlight or moisture.

Top Tip: Get Samples Printed

Regardless of which finish you choose, it’s always a good idea to get samples printed before committing to a large order. This will give you a better idea of how your stickers and labels will look in person. It’s also a great way to test the durability and longevity of different materials before making your final decision.

Whether you choose matte or glossy custom labels and stickers, be sure to take into account the intended use and desired look when selecting a material. With the right finish, you can create a high-quality product that meets your needs and looks great. By comparing different materials and getting samples printed, you can make an informed decision on which is best for your project. And with the right finish, you can create professional-looking stickers and labels that stand out from the competition.


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