SEO or Search Engine Optimization is currently in great demand and sought after by many companies. So, it’s no wonder that many people want to learn it. There are many easy ways to Get Free SEO Tutorials For Beginners.
SEO is part of digital marketing that can maximize the way for your company’s website to appear on the first page of search engines, usually Google. With SEO, a website will easily get traffic from the internet.
Are you one of those who want to learn SEO from the basics? Keep reading this article.
What is SEO?
Well, before we discuss more about how to learn SEO for beginners, you need to know for sure the definition of SEO itself. The definition of SEO according to experts, Neil Patel, is a process or method used to help a website to be ranked or on the first page of Google.
Meanwhile, according to MOZ, SEO is a method used to increase the quantity and quality of your web visitors through organic search engine results. From the definition of this expert, it can be concluded that SEO is a way or method to increase the number of website visitors (traffic) obtained organically through search engines or Google.
The basic way SEO works is by using keywords or keywords typed by readers on Google. For example, you want to know about SEO. Maybe, you will type “What is SEO?”, on the other hand, other people might search for “SEO definition”. These two keywords are different but have the same purpose.
Therefore, you need to create content by knowing the right keywords, understanding the intentions of the readers, and creating relevant content that completely answers the readers’ questions. The combination of these three things can increase the chances of your content appearing on the first page of Google.
Up to this point, do you understand the definition and basic principles of SEO?
Easy Ways to Learn SEO
Well, if already know about SEO from what was mentioned earlier, you can immediately learn SEO. One of the best ways to learn SEO is to practice it directly.
SEO is closely related to website management. Therefore, the best way to practice SEO is to create a blog that you can manage yourself. You can try creating a blog using WordPress or the like.
From here, create a blog by writing content that suits your tastes. For example, if you are very interested in makeup, then you can write anything related to makeup, starting from makeup tips, product recommendations, and other beauty-related topics.
SEO Terms You Need to Understand
Don’t forget, understand the three SEO methods, namely on-page SEO, off-page SEO, and technical. Need to understand on-page To Write articles So that they can appear on the first page of Google.
Some important aspects that need to be considered from on-page SEO are such as keyword placement, writing and paragraph structure, alt text, internal links, and so on. While off-page SEO is related to backlinks that can be obtained from other websites.
Finally, there is technical SEO which is related to the technical side of a website, such as XML sitemaps, page speed, crawling, and indexing to structured data.
In addition to understanding the three SEO techniques, how search engines work must be known. Google has robots commonly referred to as crawlers or spiders that work to crawl websites.
There are three main principles of how SEO works, namely:
- Crawling: The process by which crawlers crawl a website to find content, looking at the code/content for each URL found.
- Indexing: In this process, crawlers will store and organize the content found during the previous process. Once the website page is in the index, the page enters the process of being displayed as a result of the keywords typed by the user on Google.
- Ranking: In this process, Google will display content that can provide the best answers to user questions. The results will be displayed based on the most relevant pages.
That’s some information about how to easily learn SEO for beginners. You can learn everything slowly while practicing the existing SEO methods.
